Canali Brings Its Italian Designs to Chinese E-commerce | RetailTechPodcast

Canali Brings Its Italian Designs to Chinese E-commerce

Italian menswear brand Canali is entering a new partnership that will see its designs sold on e-commerce hub Secoo. The Canali online store has gone live on September 14, offering a variety of high-end menswear such as suits, coats, knitwear, jackets, shirts, pants and accessories. Secoo's Canali offering will reflect the fall/winter 2018 collection that is available in stores. Canali is hoping to bring its collection to a wider audience through Secoo's omnichannel offerings. "Last year, Canali was the second best-selling brand in SKP, Beijing's largest offline luxury shopping mall," said Secoo in a statement. Canali also recently promoted its latest collection of comfortable, breathable suits with a short film inspired by the high-flying stunts of parkour. Titled "The Race," the film follows two men wearing Canali's new Impeccable 2.0 suits as they deftly race through the wilderness, the city, and other locales to be the first to reach their office. Read more